Consumer Trust in User-Generated Brand Recommendations on Facebook.
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| Title: | Consumer Trust in User-Generated Brand Recommendations on Facebook. |
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| Authors: | Chari, Simos1 S.Chari@leeds.ac.uk, Christodoulides, George2, Presi, Caterina1, Wenhold, Jil3, Casaletto, John P.4 |
| Source: | Psychology & Marketing. Dec2016, Vol. 33 Issue 12, p1071-1081. 11p. 1 Color Photograph, 1 Diagram, 5 Charts. |
| Database: | Business Source Ultimate |
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| ISSN: | 07426046 |
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| DOI: | 10.1002/mar.20941 |