Consumer Trust in User-Generated Brand Recommendations on Facebook.

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Bibliographic Details
Title: Consumer Trust in User-Generated Brand Recommendations on Facebook.
Authors: Chari, Simos1 S.Chari@leeds.ac.uk, Christodoulides, George2, Presi, Caterina1, Wenhold, Jil3, Casaletto, John P.4
Source: Psychology & Marketing. Dec2016, Vol. 33 Issue 12, p1071-1081. 11p. 1 Color Photograph, 1 Diagram, 5 Charts.
Database: Business Source Ultimate
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Description
ISSN:07426046
DOI:10.1002/mar.20941