How often should a firm modify its products? A Bayesian analysis of automobile modification cycles.
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| Title: | How often should a firm modify its products? A Bayesian analysis of automobile modification cycles. |
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| Authors: | Yalcinkaya, Goksel1 goksel.yalcinkaya@unh.edu, Aktekin, Tevfik2 tevfik.aktekin@unh.edu, Yeniyurt, Sengun3 yeniyurt@business.rutgers.edu, Umar, Setiadi3 su50@pegasus.rutgers.edu |
| Source: | Marketing Letters. Mar2017, Vol. 28 Issue 1, p85-97. 13p. |
| Database: | Business Source Ultimate |
| ISSN: | 09230645 |
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| DOI: | 10.1007/s11002-015-9384-8 |
