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Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry.

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Bibliographic Details
Title: Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry.
Authors: Eilert, Meike (AUTHOR) meike.eilert@gmail.com, Jayachandran, Satish (AUTHOR) satish@moore.sc.edu, Kalaignanam, Kartik (AUTHOR) kartik.kalaignanam@moore.sc.edu, Swartz, Tracey A. (AUTHOR) tracey.swartz@grad.moore.sc.edu
Source: Journal of Marketing. May2017, Vol. 81 Issue 3, p111-129. 19p. 11 Charts.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1509/jm.15.0074