APA (7th ed.) Citation

Eilert, M., Jayachandran, S., Kalaignanam, K., & Swartz, T. A. (2017). Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry. Journal of Marketing, 81(3), 111. https://doi.org/10.1509/jm.15.0074

Chicago Style (17th ed.) Citation

Eilert, Meike, Satish Jayachandran, Kartik Kalaignanam, and Tracey A. Swartz. "Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry." Journal of Marketing 81, no. 3 (2017): 111. https://doi.org/10.1509/jm.15.0074.

MLA (9th ed.) Citation

Eilert, Meike, et al. "Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry." Journal of Marketing, vol. 81, no. 3, 2017, p. 111, https://doi.org/10.1509/jm.15.0074.