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Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry.

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Title: Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry.
Authors: Eilert, Meike (AUTHOR) meike.eilert@gmail.com, Jayachandran, Satish (AUTHOR) satish@moore.sc.edu, Kalaignanam, Kartik (AUTHOR) kartik.kalaignanam@moore.sc.edu, Swartz, Tracey A. (AUTHOR) tracey.swartz@grad.moore.sc.edu
Source: Journal of Marketing. May2017, Vol. 81 Issue 3, p111-129. 19p. 11 Charts.
Database: Business Source Ultimate
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  Data: Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry.
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  Data: <searchLink fieldCode="AR" term="%22Eilert%2C+Meike%22">Eilert, Meike</searchLink> (AUTHOR)<i> meike.eilert@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Jayachandran%2C+Satish%22">Jayachandran, Satish</searchLink> (AUTHOR)<i> satish@moore.sc.edu</i><br /><searchLink fieldCode="AR" term="%22Kalaignanam%2C+Kartik%22">Kalaignanam, Kartik</searchLink> (AUTHOR)<i> kartik.kalaignanam@moore.sc.edu</i><br /><searchLink fieldCode="AR" term="%22Swartz%2C+Tracey+A%2E%22">Swartz, Tracey A.</searchLink> (AUTHOR)<i> tracey.swartz@grad.moore.sc.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. May2017, Vol. 81 Issue 3, p111-129. 19p. 11 Charts.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1509/jm.15.0074
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 111
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      – TitleFull: Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry.
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            NameFull: Eilert, Meike
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            NameFull: Jayachandran, Satish
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            NameFull: Kalaignanam, Kartik
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              Text: May2017
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              Y: 2017
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              Value: 81
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