View in EDS HTML Full Text PDF Full Text

The Role of M-Commerce Readiness in Emerging and Developed Markets.

Saved in:
Bibliographic Details
Title: The Role of M-Commerce Readiness in Emerging and Developed Markets.
Authors: Ashraf, Abdul R. arehman@brocku.ca, Thongpapanl, Narongsak (Tek) TEK@brocku.ca, Menguc, Bulent Menguc@leeds.ac.uk, Northey, Gavin g.northey@auckland.ac.nz
Source: Journal of International Marketing. Jun2017, Vol. 25 Issue 2, p25-51. 27p. 1 Diagram, 9 Charts.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:1069031X
DOI:10.1509/jim.16.0033