The Role of M-Commerce Readiness in Emerging and Developed Markets.
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| Title: | The Role of M-Commerce Readiness in Emerging and Developed Markets. |
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| Authors: | Ashraf, Abdul R. arehman@brocku.ca, Thongpapanl, Narongsak (Tek) TEK@brocku.ca, Menguc, Bulent Menguc@leeds.ac.uk, Northey, Gavin g.northey@auckland.ac.nz |
| Source: | Journal of International Marketing. Jun2017, Vol. 25 Issue 2, p25-51. 27p. 1 Diagram, 9 Charts. |
| Database: | Business Source Ultimate |
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