I Use It but Will Tell You That I Don't: Consumers' Country-of-Origin Cue Usage Denial.
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| Title: | I Use It but Will Tell You That I Don't: Consumers' Country-of-Origin Cue Usage Denial. |
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| Authors: | Herz, Marc marc.herz@univie.ac.at, Diamantopoulos, Adamantios adamantios.diamantopoulos@univie.ac.at |
| Source: | Journal of International Marketing. Jun2017, Vol. 25 Issue 2, p52-71. 20p. 1 Diagram, 6 Charts. |
| Database: | Business Source Ultimate |
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| ISSN: | 1069031X |
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| DOI: | 10.1509/jim.16.0051 |
