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Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns.

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Bibliographic Details
Title: Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns.
Authors: ASCARZA, EVA (AUTHOR) ascarza@gsb.columbia.edu, EBBES, PETER (AUTHOR) ebbes@hec.fr, NETZER, ODED (AUTHOR) onetzer@gsb.columbia.edu, DANIELSON, MATTHEW (AUTHOR) mdanielson@amplero.com
Source: Journal of Marketing Research (JMR). Jun2017, Vol. 54 Issue 3, p347-363. 17p. 1 Diagram, 12 Charts, 2 Graphs.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1509/jmr.15.0442