Optimizing Click-Through in Online Rankings with Endogenous Search Refinement.

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Bibliographic Details
Title:	Optimizing Click-Through in Online Rankings with Endogenous Search Refinement.
Authors:	De Los Santos, Babur¹, Koulayev, Sergei²
Source:	Marketing Science (INFORMS). Jul/Aug2017, Vol. 36 Issue 4, p542-564. 23p.
Database:	Business Source Ultimate

Description
ISSN:	07322399
DOI:	10.1287/mksc.2017.1036