APA (7th ed.) Citation

De Los Santos, B., & Koulayev, S. (2017). Optimizing Click-Through in Online Rankings with Endogenous Search Refinement. Marketing Science (INFORMS), 36(4), 542. https://doi.org/10.1287/mksc.2017.1036

Chicago Style (17th ed.) Citation

De Los Santos, Babur, and Sergei Koulayev. "Optimizing Click-Through in Online Rankings with Endogenous Search Refinement." Marketing Science (INFORMS) 36, no. 4 (2017): 542. https://doi.org/10.1287/mksc.2017.1036.

MLA (9th ed.) Citation

De Los Santos, Babur, and Sergei Koulayev. "Optimizing Click-Through in Online Rankings with Endogenous Search Refinement." Marketing Science (INFORMS), vol. 36, no. 4, 2017, p. 542, https://doi.org/10.1287/mksc.2017.1036.