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Optimizing Click-Through in Online Rankings with Endogenous Search Refinement.

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Title: Optimizing Click-Through in Online Rankings with Endogenous Search Refinement.
Authors: De Los Santos, Babur1, Koulayev, Sergei2
Source: Marketing Science (INFORMS). Jul/Aug2017, Vol. 36 Issue 4, p542-564. 23p.
Database: Business Source Ultimate
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