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Opening the Black Box of Celebrity and Infamy: Constituents As Active Consumers of Media Content.

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Bibliographic Details
Title:	Opening the Black Box of Celebrity and Infamy: Constituents As Active Consumers of Media Content.
Authors:	Zavyalova, Anastasiya¹, Pfarrer, Michael D.², Reger, Rhonda K.³
Source:	Academy of Management Review. Apr2018, Vol. 43 Issue 2, p329-332. 4p.
Database:	Business Source Ultimate
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Description
ISSN:	03637425
DOI:	10.5465/amr.2017.0579