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Opening the Black Box of Celebrity and Infamy: Constituents As Active Consumers of Media Content.

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Title: Opening the Black Box of Celebrity and Infamy: Constituents As Active Consumers of Media Content.
Authors: Zavyalova, Anastasiya1, Pfarrer, Michael D.2, Reger, Rhonda K.3
Source: Academy of Management Review. Apr2018, Vol. 43 Issue 2, p329-332. 4p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.5465/amr.2017.0579
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        Text: English
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        PageCount: 4
        StartPage: 329
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      – TitleFull: Opening the Black Box of Celebrity and Infamy: Constituents As Active Consumers of Media Content.
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            NameFull: Pfarrer, Michael D.
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              Text: Apr2018
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