Opening the Black Box of Celebrity and Infamy: Constituents As Active Consumers of Media Content.
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| Title: | Opening the Black Box of Celebrity and Infamy: Constituents As Active Consumers of Media Content. |
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| Authors: | Zavyalova, Anastasiya1, Pfarrer, Michael D.2, Reger, Rhonda K.3 |
| Source: | Academy of Management Review. Apr2018, Vol. 43 Issue 2, p329-332. 4p. |
| Database: | Business Source Ultimate |
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