Network Overlap and Content Sharing on Social Media Platforms.
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| Title: | Network Overlap and Content Sharing on Social Media Platforms. |
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| Authors: | Peng, Jing1 jing.peng@uconn.edu, Agarwal, Ashish2 ashish.agarwal@mccombs.utexas.edu, Hosanagar, Kartik3 kartikh@wharton.upenn.edu, Iyengar, Raghuram4 riyengar@wharton.upenn.edu |
| Source: | Journal of Marketing Research (JMR). Aug2018, Vol. 55 Issue 4, p571-585. 15p. 1 Diagram, 10 Charts, 5 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222437 |
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| DOI: | 10.1509/jmr.14.0643 |
