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Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition.

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Bibliographic Details
Title: Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition.
Authors: Marinova, Detelina1 detelina.marinova@case.edu
Source: Journal of Marketing. Jul2004, Vol. 68 Issue 3, p1-20. 20p. 1 Diagram, 7 Charts.
Database: Business Source Ultimate
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Description
ISSN:00222429
DOI:10.1509/jmkg.68.3.1.34768