Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition.
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| Title: | Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition. |
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| Authors: | Marinova, Detelina1 detelina.marinova@case.edu |
| Source: | Journal of Marketing. Jul2004, Vol. 68 Issue 3, p1-20. 20p. 1 Diagram, 7 Charts. |
| Database: | Business Source Ultimate |
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