APA (7th ed.) Citation

Mittal, V., Kamakura, W. A., & Govind, R. (2004). Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation. Journal of Marketing, 68(3), 48. https://doi.org/10.1509/jmkg.68.3.48.34766

Chicago Style (17th ed.) Citation

Mittal, Vikas, Wagner A. Kamakura, and Rahul Govind. "Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation." Journal of Marketing 68, no. 3 (2004): 48. https://doi.org/10.1509/jmkg.68.3.48.34766.

MLA (9th ed.) Citation

Mittal, Vikas, et al. "Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation." Journal of Marketing, vol. 68, no. 3, 2004, p. 48, https://doi.org/10.1509/jmkg.68.3.48.34766.