Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls.
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| Title: | Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls. |
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| Authors: | Sekarasih, Laras1, Scharrer,, Erica scharrer@comm.umass.edu, Olson,, Christine, Onut,, Gamze, Lanthorn, Kylie2 |
| Source: | Journal of Advertising. Oct-Dec2018, Vol. 47 Issue 4, p362-377. 16p. 2 Charts, 3 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 00913367 |
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| DOI: | 10.1080/00913367.2018.1545269 |
