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Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls.

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Title: Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls.
Authors: Sekarasih, Laras1, Scharrer,, Erica scharrer@comm.umass.edu, Olson,, Christine, Onut,, Gamze, Lanthorn, Kylie2
Source: Journal of Advertising. Oct-Dec2018, Vol. 47 Issue 4, p362-377. 16p. 2 Charts, 3 Graphs.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Advertising%22">Journal of Advertising</searchLink>. Oct-Dec2018, Vol. 47 Issue 4, p362-377. 16p. 2 Charts, 3 Graphs.
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        Value: 10.1080/00913367.2018.1545269
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      – Code: eng
        Text: English
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        PageCount: 16
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      – TitleFull: Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls.
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              Text: Oct-Dec2018
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              Y: 2018
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