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A Systematic Mapping Study on Customer Loyalty and Brand Management.

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Bibliographic Details
Title: A Systematic Mapping Study on Customer Loyalty and Brand Management.
Authors: Moretta Tartaglione, Andrea1 a.moretta@unicas.it, Cavacece, Ylenia1 ylenia.cavacece@unicas.it, Russo, Giuseppe1, Granata, Giuseppe1
Source: Administrative Sciences (2076-3387). Mar2019, Vol. 9 Issue 1, p8-8. 1p.
Database: Business Source Ultimate
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ISSN:20763387
DOI:10.3390/admsci9010008