A Systematic Mapping Study on Customer Loyalty and Brand Management.
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| Title: | A Systematic Mapping Study on Customer Loyalty and Brand Management. |
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| Authors: | Moretta Tartaglione, Andrea1 a.moretta@unicas.it, Cavacece, Ylenia1 ylenia.cavacece@unicas.it, Russo, Giuseppe1, Granata, Giuseppe1 |
| Source: | Administrative Sciences (2076-3387). Mar2019, Vol. 9 Issue 1, p8-8. 1p. |
| Database: | Business Source Ultimate |
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