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Planning Online Advertising Using Gini Indices.

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Bibliographic Details
Title: Planning Online Advertising Using Gini Indices.
Authors: Lejeune, Miguel A.1, Turner, John2
Source: Operations Research. Sep/Oct2019, Vol. 67 Issue 5, p1222-1245. 24p.
Database: Business Source Ultimate
Description
ISSN:0030364X
DOI:10.1287/opre.2019.1841