Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment.
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| Title: | Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment. |
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| Authors: | Chen, Yixing1 (AUTHOR) ychen43@nd.edu, Lee, Ju-Yeon2 (AUTHOR) leejy@iastate.edu, Sridhar, Shrihari (Hari)3 (AUTHOR) ssridhar@mays.tamu.edu, Mittal, Vikas4 (AUTHOR) vmittal@rice.edu, McCallister, Katharine5 (AUTHOR) katharine.mccallister@utsouthwestern.edu, Singal, Amit G.6,7 (AUTHOR) amit.singal@utsouthwestern.edu |
| Source: | Journal of Marketing. May2020, Vol. 84 Issue 3, p1-27. 27p. 1 Diagram, 7 Charts, 2 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222429 |
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| DOI: | 10.1177/0022242920913025 |
