Chen, Y., Lee, J., Sridhar, S., Mittal, V., McCallister, K., & Singal, A. G. (2020). Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment. Journal of Marketing, 84(3), 1. https://doi.org/10.1177/0022242920913025
Chicago Style (17th ed.) CitationChen, Yixing, Ju-Yeon Lee, Shrihari Sridhar, Vikas Mittal, Katharine McCallister, and Amit G. Singal. "Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment." Journal of Marketing 84, no. 3 (2020): 1. https://doi.org/10.1177/0022242920913025.
MLA (9th ed.) CitationChen, Yixing, et al. "Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment." Journal of Marketing, vol. 84, no. 3, 2020, p. 1, https://doi.org/10.1177/0022242920913025.