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Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment.

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Title: Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment.
Authors: Chen, Yixing1 (AUTHOR) ychen43@nd.edu, Lee, Ju-Yeon2 (AUTHOR) leejy@iastate.edu, Sridhar, Shrihari (Hari)3 (AUTHOR) ssridhar@mays.tamu.edu, Mittal, Vikas4 (AUTHOR) vmittal@rice.edu, McCallister, Katharine5 (AUTHOR) katharine.mccallister@utsouthwestern.edu, Singal, Amit G.6,7 (AUTHOR) amit.singal@utsouthwestern.edu
Source: Journal of Marketing. May2020, Vol. 84 Issue 3, p1-27. 27p. 1 Diagram, 7 Charts, 2 Graphs.
Database: Business Source Ultimate
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An: 142666424
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  Data: Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment.
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  Data: <searchLink fieldCode="AR" term="%22Chen%2C+Yixing%22">Chen, Yixing</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> ychen43@nd.edu</i><br /><searchLink fieldCode="AR" term="%22Lee%2C+Ju-Yeon%22">Lee, Ju-Yeon</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> leejy@iastate.edu</i><br /><searchLink fieldCode="AR" term="%22Sridhar%2C+Shrihari+%28Hari%29%22">Sridhar, Shrihari (Hari)</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> ssridhar@mays.tamu.edu</i><br /><searchLink fieldCode="AR" term="%22Mittal%2C+Vikas%22">Mittal, Vikas</searchLink><relatesTo>4</relatesTo> (AUTHOR)<i> vmittal@rice.edu</i><br /><searchLink fieldCode="AR" term="%22McCallister%2C+Katharine%22">McCallister, Katharine</searchLink><relatesTo>5</relatesTo> (AUTHOR)<i> katharine.mccallister@utsouthwestern.edu</i><br /><searchLink fieldCode="AR" term="%22Singal%2C+Amit+G%2E%22">Singal, Amit G.</searchLink><relatesTo>6,7</relatesTo> (AUTHOR)<i> amit.singal@utsouthwestern.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. May2020, Vol. 84 Issue 3, p1-27. 27p. 1 Diagram, 7 Charts, 2 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=142666424
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/0022242920913025
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 27
        StartPage: 1
    Titles:
      – TitleFull: Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment.
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            NameFull: Chen, Yixing
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            NameFull: Lee, Ju-Yeon
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            NameFull: Sridhar, Shrihari (Hari)
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            NameFull: Mittal, Vikas
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            NameFull: McCallister, Katharine
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            NameFull: Singal, Amit G.
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            – D: 01
              M: 05
              Text: May2020
              Type: published
              Y: 2020
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              Value: 84
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            – TitleFull: Journal of Marketing
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