ROOT, ROOT, ROOT FOR THE HOME TEAM: THE PERSUASIVE ABILITY OF SALESPERSON PERCEIVED TEAM IDENTIFICATION IN THE BUYER-SELLER DYADIC EXCHANGE.

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Bibliographic Details
Title:	ROOT, ROOT, ROOT FOR THE HOME TEAM: THE PERSUASIVE ABILITY OF SALESPERSON PERCEIVED TEAM IDENTIFICATION IN THE BUYER-SELLER DYADIC EXCHANGE.
Authors:	NICOL, CAMERON DUNCAN¹, KING, ROBERT ALLEN², WHITE, DARIN³
Source:	Marketing Management Journal. Fall2019, Vol. 29 Issue 2, p94-110. 17p. 1 Diagram, 4 Charts, 1 Graph.
Database:	Business Source Ultimate

Description
ISSN:	1534973X
DOI:	10.63963/001c.151137