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ROOT, ROOT, ROOT FOR THE HOME TEAM: THE PERSUASIVE ABILITY OF SALESPERSON PERCEIVED TEAM IDENTIFICATION IN THE BUYER-SELLER DYADIC EXCHANGE.

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Title: ROOT, ROOT, ROOT FOR THE HOME TEAM: THE PERSUASIVE ABILITY OF SALESPERSON PERCEIVED TEAM IDENTIFICATION IN THE BUYER-SELLER DYADIC EXCHANGE.
Authors: NICOL, CAMERON DUNCAN1, KING, ROBERT ALLEN2, WHITE, DARIN3
Source: Marketing Management Journal. Fall2019, Vol. 29 Issue 2, p94-110. 17p. 1 Diagram, 4 Charts, 1 Graph.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Management+Journal%22">Marketing Management Journal</searchLink>. Fall2019, Vol. 29 Issue 2, p94-110. 17p. 1 Diagram, 4 Charts, 1 Graph.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=142808177
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        Value: 10.63963/001c.151137
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      – Code: eng
        Text: English
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        PageCount: 17
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      – TitleFull: ROOT, ROOT, ROOT FOR THE HOME TEAM: THE PERSUASIVE ABILITY OF SALESPERSON PERCEIVED TEAM IDENTIFICATION IN THE BUYER-SELLER DYADIC EXCHANGE.
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            NameFull: KING, ROBERT ALLEN
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              Text: Fall2019
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