Efficiently Evaluating Targeting Policies: Improving on Champion vs. Challenger Experiments.

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Bibliographic Details
Title:	Efficiently Evaluating Targeting Policies: Improving on Champion vs. Challenger Experiments.
Authors:	Simester, Duncan¹, Timoshenko, Artem¹, Zoumpoulis, Spyros I.²
Source:	Management Science (INFORMS). Aug2020, Vol. 66 Issue 8, p3412-3424. 13p.
Database:	Business Source Ultimate

Description
ISSN:	00251909
DOI:	10.1287/mnsc.2019.3379