View in EDS HTML Full Text PDF Full Text

Everyone's a Winner: The Initiation and Effectiveness of an Intracollegiate Sales Competition.

Saved in:
Bibliographic Details
Title: Everyone's a Winner: The Initiation and Effectiveness of an Intracollegiate Sales Competition.
Authors: Magnotta, Sarah R.1,2 (AUTHOR) smagnotta@towson.edu, Peev, Plamen1,3 (AUTHOR), Steffes, Erin1,4 (AUTHOR)
Source: Journal of Marketing Education. Dec2020, Vol. 42 Issue 3, p243-256. 14p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:02734753
DOI:10.1177/0273475320947774