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Everyone's a Winner: The Initiation and Effectiveness of an Intracollegiate Sales Competition.

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Title: Everyone's a Winner: The Initiation and Effectiveness of an Intracollegiate Sales Competition.
Authors: Magnotta, Sarah R.1,2 (AUTHOR) smagnotta@towson.edu, Peev, Plamen1,3 (AUTHOR), Steffes, Erin1,4 (AUTHOR)
Source: Journal of Marketing Education. Dec2020, Vol. 42 Issue 3, p243-256. 14p.
Database: Business Source Ultimate
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        Value: 10.1177/0273475320947774
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        Text: English
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        PageCount: 14
        StartPage: 243
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      – TitleFull: Everyone's a Winner: The Initiation and Effectiveness of an Intracollegiate Sales Competition.
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              Text: Dec2020
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