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Sustainable Marketing: Market-Driving, Not Market-Driven.

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Bibliographic Details
Title: Sustainable Marketing: Market-Driving, Not Market-Driven.
Authors: Sheth, Jagdish N.1 (AUTHOR), Parvatiyar, Atul2 (AUTHOR) Atul.Parvatiyar@ttu.edu
Source: Journal of Macromarketing. Mar2021, Vol. 41 Issue 1, p150-165. 16p.
Database: Business Source Ultimate
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ISSN:02761467
DOI:10.1177/0276146720961836