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Sustainable Marketing: Market-Driving, Not Market-Driven.

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Title: Sustainable Marketing: Market-Driving, Not Market-Driven.
Authors: Sheth, Jagdish N.1 (AUTHOR), Parvatiyar, Atul2 (AUTHOR) Atul.Parvatiyar@ttu.edu
Source: Journal of Macromarketing. Mar2021, Vol. 41 Issue 1, p150-165. 16p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Sustainable Marketing: Market-Driving, Not Market-Driven.
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        Value: 10.1177/0276146720961836
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 150
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      – TitleFull: Sustainable Marketing: Market-Driving, Not Market-Driven.
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            NameFull: Sheth, Jagdish N.
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            NameFull: Parvatiyar, Atul
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            – D: 01
              M: 03
              Text: Mar2021
              Type: published
              Y: 2021
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