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The Importance of Price Beliefs in Consumer Search.

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Bibliographic Details
Title: The Importance of Price Beliefs in Consumer Search.
Authors: Jindal, Pranav (AUTHOR) pranav.jindal@unc.edu, Aribarg, Anocha (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2021, Vol. 58 Issue 2, p321-342. 22p. 1 Diagram, 3 Charts, 8 Graphs.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/0022243720982979