MARKA DENEYİMİNİN MARKA İMAJI VE MARKA SADAKATİNE ETKİSİ: MARKA İMAJININ ARACILIK ROLÜ.
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| Title: | MARKA DENEYİMİNİN MARKA İMAJI VE MARKA SADAKATİNE ETKİSİ: MARKA İMAJININ ARACILIK ROLÜ. |
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| Alternate Title: | THE IMPACT OF BRAND EXPERIENCE ON BRAND IMAGE AND BRAND LOYALTY: THE MEDIATION ROLE OF BRAND IMAGE. |
| Authors: | SEKMEN, Buket1 buket.sekmen@kocsistem.com.tr, ARSLAN, F. Müge2 mugearslan@marmara.edu.tr |
| Source: | Journal of Marmara University Social Sciences Institute / Öneri. Jan2021, Vol. 16 Issue 55, p221-249. 29p. |
| Database: | Business Source Ultimate |
| ISSN: | 13000845 |
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| DOI: | 10.14783/maruoneri.732562 |
