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MARKA DENEYİMİNİN MARKA İMAJI VE MARKA SADAKATİNE ETKİSİ: MARKA İMAJININ ARACILIK ROLÜ.

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Title: MARKA DENEYİMİNİN MARKA İMAJI VE MARKA SADAKATİNE ETKİSİ: MARKA İMAJININ ARACILIK ROLÜ.
Alternate Title: THE IMPACT OF BRAND EXPERIENCE ON BRAND IMAGE AND BRAND LOYALTY: THE MEDIATION ROLE OF BRAND IMAGE.
Authors: SEKMEN, Buket1 buket.sekmen@kocsistem.com.tr, ARSLAN, F. Müge2 mugearslan@marmara.edu.tr
Source: Journal of Marmara University Social Sciences Institute / Öneri. Jan2021, Vol. 16 Issue 55, p221-249. 29p.
Database: Business Source Ultimate
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  Data: MARKA DENEYİMİNİN MARKA İMAJI VE MARKA SADAKATİNE ETKİSİ: MARKA İMAJININ ARACILIK ROLÜ.
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  Data: THE IMPACT OF BRAND EXPERIENCE ON BRAND IMAGE AND BRAND LOYALTY: THE MEDIATION ROLE OF BRAND IMAGE.
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      – Type: doi
        Value: 10.14783/maruoneri.732562
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      – Code: tur
        Text: Turkish
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        PageCount: 29
        StartPage: 221
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      – TitleFull: MARKA DENEYİMİNİN MARKA İMAJI VE MARKA SADAKATİNE ETKİSİ: MARKA İMAJININ ARACILIK ROLÜ.
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            NameFull: SEKMEN, Buket
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            NameFull: ARSLAN, F. Müge
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              Text: Jan2021
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              Y: 2021
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              Value: 16
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              Value: 55
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