Advances in the management of sports sponsorship: fact or fiction? Evidence from English professional soccer.

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Bibliographic Details
Title:	Advances in the management of sports sponsorship: fact or fiction? Evidence from English professional soccer.
Authors:	Chadwick, Simon¹, Thwaites, Des²
Source:	Journal of General Management. Autumn2004, Vol. 30 Issue 1, p39-59. 21p.
Database:	Business Source Ultimate

Description
ISSN:	03063070