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Consumer Self-Control and the Biological Sciences: Implications for Marketing Stakeholders.

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Bibliographic Details
Title: Consumer Self-Control and the Biological Sciences: Implications for Marketing Stakeholders.
Authors: Zheng, Yanmei (AUTHOR) yanmeiz@hawaii.edu, Alba, Joseph W. (AUTHOR)
Source: Journal of Marketing. Jul2021, Vol. 85 Issue 4, p105-122. 18p. 2 Charts.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/0022242920983271