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Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge.

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Bibliographic Details
Title: Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge.
Authors: Mrkva, Kellen (AUTHOR) km3386@columbia.edu, Posner, Nathaniel A. (AUTHOR), Reeck, Crystal (AUTHOR), Johnson, Eric J. (AUTHOR)
Source: Journal of Marketing. Jul2021, Vol. 85 Issue 4, p67-84. 18p. 1 Diagram, 1 Chart, 2 Graphs.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/0022242921993186