Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention.
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| Title: | Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention. |
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| Authors: | Rao, Raghunath Singh (AUTHOR) raghunath.rao@mccombs.utexas.edu, Viswanathan, Madhu (AUTHOR), John, George (AUTHOR), Kishore, Sunil (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Aug2021, Vol. 58 Issue 4, p686-704. 19p. 7 Charts, 5 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222437 |
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| DOI: | 10.1177/00222437211020013 |
