APA (7th ed.) Citation

Rao, R. S., Viswanathan, M., John, G., & Kishore, S. (2021). Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention. Journal of Marketing Research (JMR), 58(4), 686. https://doi.org/10.1177/00222437211020013

Chicago Style (17th ed.) Citation

Rao, Raghunath Singh, Madhu Viswanathan, George John, and Sunil Kishore. "Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention." Journal of Marketing Research (JMR) 58, no. 4 (2021): 686. https://doi.org/10.1177/00222437211020013.

MLA (9th ed.) Citation

Rao, Raghunath Singh, et al. "Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention." Journal of Marketing Research (JMR), vol. 58, no. 4, 2021, p. 686, https://doi.org/10.1177/00222437211020013.