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Advertising in a Distribution Channel.

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Bibliographic Details
Title: Advertising in a Distribution Channel.
Authors: Shaffer, Greg1 shaffer@simon.rochester.edu, Zettelmeyer, Florian2 florian@haas.berkeley.edu
Source: Marketing Science (INFORMS). Fall2004, Vol. 23 Issue 4, p619-628. 10p. 3 Diagrams, 1 Chart.
Database: Business Source Ultimate
Description
ISSN:07322399
DOI:10.1287/mksc.1040.0084