Advertising in a Distribution Channel.
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| Title: | Advertising in a Distribution Channel. |
|---|---|
| Authors: | Shaffer, Greg1 shaffer@simon.rochester.edu, Zettelmeyer, Florian2 florian@haas.berkeley.edu |
| Source: | Marketing Science (INFORMS). Fall2004, Vol. 23 Issue 4, p619-628. 10p. 3 Diagrams, 1 Chart. |
| Database: | Business Source Ultimate |
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