View in EDS HTML Full Text PDF Full Text

When Algorithms Fail: Consumers' Responses to Brand Harm Crises Caused by Algorithm Errors.

Saved in:
Bibliographic Details
Title: When Algorithms Fail: Consumers' Responses to Brand Harm Crises Caused by Algorithm Errors.
Authors: Srinivasan, Raji1 (AUTHOR) raji.srinivasan@mccombs.utexas.edu, Sarial-Abi, Gülen2 (AUTHOR) gsa.marktg@cbs.dk
Source: Journal of Marketing. Sep2021, Vol. 85 Issue 5, p74-91. 18p. 1 Chart.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222429
DOI:10.1177/0022242921997082