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The Mode Heuristic in Service Consumers' Interpretations of Online Rating Distributions.

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Bibliographic Details
Title: The Mode Heuristic in Service Consumers' Interpretations of Online Rating Distributions.
Authors: Köcher, Sarah1 (AUTHOR) sarah.koecher@tu-dortmund.de, Köcher, Sören1 (AUTHOR)
Source: Journal of Service Research. Nov2021, Vol. 24 Issue 4, p582-600. 19p.
Database: Business Source Ultimate
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ISSN:10946705
DOI:10.1177/10946705211012475