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The Dual Impact of Product Line Length on Consumer Choice.

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Bibliographic Details
Title: The Dual Impact of Product Line Length on Consumer Choice.
Authors: Wang, Wei‐Lin1 (AUTHOR), Vakratsas, Demetrios2 (AUTHOR) demetrios.vakratsas@mcgill.ca
Source: Production & Operations Management. Sep2021, Vol. 30 Issue 9, p3054-3072. 19p.
Database: Business Source Ultimate
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Description
ISSN:10591478
DOI:10.1111/poms.13417