View in EDS HTML Full Text PDF Full Text

Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers.

Saved in:
Bibliographic Details
Title: Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers.
Authors: Schuiling, Isabelle1 schuiling@mark.ucl.ac, Kapferer, Jean-Noël2 kapferer@hec.fr
Source: Journal of International Marketing. 2004, Vol. 12 Issue 4, p97-112. 16p. 4 Charts.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:1069031X
DOI:10.1509/jimk.12.4.97.53217