APA (7th ed.) Citation

Schuiling, I., & Kapferer, J. (2004). Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers. Journal of International Marketing, 12(4), 97. https://doi.org/10.1509/jimk.12.4.97.53217

Chicago Style (17th ed.) Citation

Schuiling, Isabelle, and Jean-Noël Kapferer. "Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers." Journal of International Marketing 12, no. 4 (2004): 97. https://doi.org/10.1509/jimk.12.4.97.53217.

MLA (9th ed.) Citation

Schuiling, Isabelle, and Jean-Noël Kapferer. "Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers." Journal of International Marketing, vol. 12, no. 4, 2004, p. 97, https://doi.org/10.1509/jimk.12.4.97.53217.